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Google SGE: o que muda para o mercado do e-commerce?
Jan 22, 2025

Google SGE: o que muda para o mercado do e-commerce?

O Google SGE (Search Generative Experience) chegou e trouxe consigo grandes mudanças. Com a sua chegada, é essencial que o e-commerce em Portugal adapte as suas estratégias para garantir sucesso online.  O que esperar para o e-commerce em Portugal? Inteligência ...
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Sustainability as a business lever

Sustainability as a business lever

Nov 27, 2018

Sustainability as a business lever No one is better positioned to create long-term sustainable change than businesses, and recent studies show that well-managed companies apply their resources, expertise and talent management to problems...

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Three dimensions for communicating sustainability

Three dimensions for communicating sustainability

Nov 27, 2018

Three dimensions to communicate sustainability When it comes to sustainability and social responsibility, the work of communication and marketing departments or communication marketing agencies involves investing in the strategic communication of these...

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The ongoing challenge of sustainability

The ongoing challenge of sustainability

Nov 27, 2018

The ongoing challenge of sustainability In an age when relationships and mobilization are just a click away, companies need to reinvent the way they interact with their stakeholders, innovating and engaging in dialogue so that people make...

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Portugal Agora debates the circular economy

Portugal Agora debates the circular economy

Nov 15, 2018

Portugal Agora debates the circular economy The Portugal Agora platform debates the circular economy with the aim of diagnosing and presenting concrete strategies and proposals to promote innovative models that encourage sustainable consumption, the reuse of...

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Calling consumers to action on digital

Calling consumers to action on digital

Oct 31, 2018

Calling consumers to action on digital If we look around us, we are constantly surrounded by signage, messages, images, stimuli that we often don't even notice. At every moment, we are confronted with a set of actions to...

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Paid Social: Communicating through paid content

Paid Social: Communicating through paid content

Oct 31, 2018

Paid Social: communicating through paid content Thousands of articles are published all the time, in different formats and with different purposes. Whether on social networks, blogs, or other audiovisual platforms, information on the Internet is always in...

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Mistakes to Avoid in Public Relations

Mistakes to Avoid in Public Relations

Oct 31, 2018

Mistakes to Avoid in Public Relations The communication environment is complex and, therefore, one must know how to navigate this sea without losing track and falling into the risk of throwing everything down the drain. Building relationships with the media is one of the main goals of PR practice...

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Digital or traditional?

Digital or traditional?

Oct 31, 2018

Digital or traditional? These days it is not a simple task for companies to determine whether their communication practice should follow a more traditional or a more digital approach. But we can agree on the first step: it is about defining objectives. Before...

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