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Analytics: Avaliar estratégias e adaptar rumos
Jan 20, 2025

Analytics: Avaliar estratégias e adaptar rumos

A chave que abre portas num mundo em constante mudança: Avaliar estratégias de conteúdo  Num mundo em constante mutação, onde as tendências surgem e desaparecem a cada dia, a capacidade de avaliar, adaptar e inovar as suas estratégias de conteúdo é crucial para o ...
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How to captivate the audience

How to captivate the audience

Oct 31, 2018

How to captivate your audience In a world where attention is a scarce resource, we face daily battles to try to stand out and captivate our audience. Every day, reporters and editors alike are assaulted by dozens of emails that fill and...

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Social Media: the new channels for Public Relations

Social Media: the new channels for Public Relations

Oct 29, 2018

Social Media: the new PR channels Press releases, emails and follow up? When it comes to communication, there are ingredients that can never be missing. However, like everything else, the area is evolving and adapting to the technological climate. Unlike...

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The influence of social media on PR

The influence of social media on PR

Oct 29, 2018

Social Media in Public Relations We already know how important social media is these days. Whether it's to share a photo, chat with a friend or even look for new job opportunities. Unveiling a new contact paradigm, social...

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The change in PR

The change in PR

Oct 24, 2018

Change in Public Relations Just as modern life in general has changed with the evolution of digital technology, so has the practice of public relations. Today, professionals in this field are practicing a completely different activity than they did...

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Digital Marketing Vs Public Relations

Digital Marketing Vs Public Relations

Oct 24, 2018

Digital marketing and public relations are two areas of communication that can be confused by the fact that they contain some similarities in their approach and way of working. However, it is their specificities that make them easy to distinguish. And what...

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Digital PR: Public relations in the digital world

Digital PR: Public relations in the digital world

Oct 24, 2018

The practice of Public Relations is undergoing profound changes, driven by an environment of constant technological innovation and adaptation to new contact platforms and emerging social media. These new channels make it possible for PR to evolve...

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Study: Axesor and Idc identify credit risk management challenges

Study: Axesor and Idc identify credit risk management challenges

Oct 24, 2018

Estudo: Axesor e IDC identificam desafios da gestão do risco de crédito A Axesor foi o parceiro especializado da IDC para a realização de um estudo que visou identificar as preocupações das empresas portuguesas com a Gestão do Risco de Crédito. A iniciativa partiu do...

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6 transformations in communication

6 transformations in communication

Oct 24, 2018

New Communication Strategies Data Driven Communication, Virtual Reality (VR) and H2H Communication are among the new communication strategies to achieve results in an increasingly competitive market. Digitalization and technological innovations in...

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From traditional PR to the new PR 2.0

From traditional PR to the new PR 2.0

Oct 24, 2018

Surviving in the digital age is no simple task for brands and organizations. This conjuncture, characterized by the imminent use of new gadgets and the predominance of social media platforms, brings with it major changes in terms of communication and the way in which...

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