Before you proceed to reassess your brand's corporate image you should: Do extensive research on the brand What kind of brand do you want to be? What perception do you want people to have of your brand? And how might this be relevant to...

Before you proceed to reassess your brand's corporate image you should: Do extensive research on the brand What kind of brand do you want to be? What perception do you want people to have of your brand? And how might this be relevant to...
Passamos o nosso dia a dia a contar histórias. Para assinalar o nosso 9.º aniversário preparámos uma apresentação especial, onde lhe contamos a nossa estória. Percorra connosco o labirinto. Boa viagem! SayU Consulting
agap2IT is developing five training programs integrated in the consultant's Academy and taught by its R&D area. Aimed at professionals and undergraduate students, both national and international, the training foresees an integration in projects of...
Is all influence good influence? A successful influencer strategy means being able to make association with a certain personality the motto for shaping the thoughts, behaviors and actions of the public, familiarizing them with the brand, driving the decision...
"Ignore" the trends The figure of the customer is central to business today. We look negatively on an organization that doesn't claim to make the customer the center of its business vision, the way it thinks about it and how it develops it. But do we really understand what it is and what...
An app is no longer enough There is no dimension in today's business context that escapes the need for transformation. Facing an environment of permanent change and migration to Digital, stagnation seems to be the most serious "sin" pointed out to an organization. Hardly a...
A meaningful message The time of mass contact is over. Everything revolves today around a strategy of audience segmentation and targeted communication, with a message in which relevant content takes center stage. The consequences of this...
FOOTBALLISM ensures democratic access of technology to the world of soccer The FootballISM platform is presented with a new subscription model, more flexible and enabling any soccer club, regardless of its size and resources, to leverage the...
3 "Rs": Recognition, recommendation, reputation When implementing a communication strategy for a startup we can be sure of two fundamental truths: the first is that a good product or service alone is not enough to guarantee success; the second...