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Bases de SEO: Verdades e mitos da pesquisa online
Jan 19, 2025

Bases de SEO: Verdades e mitos da pesquisa online

No mundo do SEO, a máxima "it depends" tornou-se um mantra. A otimização para mecanismos de busca é um campo complexo e em constante mudança, exigindo adaptabilidade, o que não significa que não existam princípios e táticas sólidas que guiem as estratégias ...
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AGAP2IT reaches €13m turnover mark

AGAP2IT reaches €13m turnover mark

Apr 5, 2018

agap2it reaches 13M€ mark agap2IT ends 2017 at a time of affirmed positioning and growth in results. Last year, the Portuguese consultancy recorded a total turnover of €13.1 million in the domestic market and is currently...

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Say U Consulting rethinks Acredita Portugal's positioning

Say U Consulting rethinks Acredita Portugal's positioning

Apr 2, 2018

Say U Consulting has applied its "GO360º>PR4SMEs" communication model to Acredita Portugal, as the association responsible for the country's largest entrepreneurship competition marks its 10th anniversary. The model, designed for start-ups and SMEs and usually...

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Attractive and relevant content

Attractive and relevant content

Mar 14, 2018

Attractive and relevant content Before defining what type of content the company should develop, a choice must first be made based on the definition of the networks to be used and by means of the strategy, metrics, and objectives imposed by the organization. Currently,...

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Understanding integrated marketing communication

Understanding integrated marketing communication

Mar 14, 2018

Integrated Marketing Communication Today, integrated communication works in harmony with several aspects, one of them being the image you want to convey and its relevance. Thus, it must take into consideration some key aspects: Communication plan...

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How to create relevant content?

How to create relevant content?

Mar 14, 2018

How to create relevant content? In order to create relevant and attractive content, three significant elements must be well defined: create, publish and share. To create you have to know what to communicate and how to do it, knowing the recipient...

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A storytelling strategy

A storytelling strategy

Mar 14, 2018

A Storytelling Strategy Storytelling is now part of everyday life for brands, going through the ability to convey thoughts, ideas and facts through a fluid, relevant and cohesive narrative. In other words, it is everything that involves how to know how to tell a story,...

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The emotional attachment to the Coca-Cola brand

The emotional attachment to the Coca-Cola brand

Mar 14, 2018

Coca-Cola - An emotional connection to the brand The Coca-Cola company is a good example of the application of Content Marketing. When we talk about Christmas, the well-known Santa Claus comes to mind, associated with the world's most famous soft drink. This is one of the real facts...

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Advertising VS Content marketing

Advertising VS Content marketing

Mar 14, 2018

There is currently a lot of debate between fans of advertising and fans of inbound marketing about the effectiveness of each of these strategies. Advertisements allow companies to make their products and services visible to thousands of people at a low cost....

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