The Importance of Digital Transformation in Organizations Companies must see innovation and technological transformation as a window of opportunity for the business. According to the 2017 State of Digital Transformation report by Altimeter, the...


The Importance of Digital Transformation in Organizations Companies must see innovation and technological transformation as a window of opportunity for the business. According to the 2017 State of Digital Transformation report by Altimeter, the...
AGAP2IT promove talento universitário no Pitch Bootcamp A agap2IT é um dos parceiros da Spark Agency para a iniciativa Pitch Bootcamp, um programa que aproxima empresas, universidades e talento jovem. À iniciativa a consultora leva experiência e know-how destinados a...
The importance of SEO for content marketing When it comes to digital marketing strategies, it's impossible not to talk about SEO (Search Engine Optimization) and SEM (Search Engine Marketing). It's simple and quick to understand the importance of these tools for your...
Discover one of the most successful Portuguese apps: Storyo Returning to the theme of successful Portuguese brands, today we're talking about Storyo - a Portuguese app. Storyo is a free app which, thanks to its fast automatic processor, uses storytelling to create...
The decision-making process in companies The whole process of making a decision is complex. Gomes (2002) argues that we can classify decisions as simple or complex, and specific or strategic. And knowing that the consequences of this decision...
Lanidor and LA Life Style Portuguese companies that are succeeding in the market and taking the name of Portugal further. It's not very common to associate the name Portugal with big brands, because of the stereotype that big, well-known brands come from the USA,...
Leaders - The importance of Leadership and Corporate Values Companies that have or develop leaders tend to achieve success in their industry. It's natural to associate great companies with great leaders, and the truth is that the leader plays an extremely important role in...
B2B Marketing Strategies It is essential to learn how to work Content Marketing very well when we talk about B2B Marketing strategies. Here are some tips for getting organized when defining your strategy: You must ensure that you have correctly defined the...
Trends : The customer is central to business today. Trends show us that we look negatively on an organization that doesn't make the customer the center of its business vision, the way it thinks about it and how it develops it. But do we really understand...