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An Opportunity for Reciprocity

Hoje, estamos a assistir à maior evolução na história das Relações Públicas. Novas formas de meios digitais estão a desenvolver-se, e os profissionais de RP têm a oportunidade de cultivar práticas que tiram partido dos meios sociais, bem como das comunicações ...

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Public Relations VS Advertising

Dec 28, 2017

Public Relations VS Advertising PR professionals are responsible for the brand's image, reputation, and the business results. Advertising is an aspect of public relations strategy. The main differences are: Messages and identity: perhaps the duty...

The effectiveness of Influence Marketing

Dec 28, 2017

The effectiveness of Influencer Marketing Popularity is very versatile. Social media offers powerful platforms for connecting with fans by subtly selling products or services on behalf of brands. Influencer marketing has become a powerful weapon...

A new digital capital

Dec 4, 2017

A new digital capital As online platforms become overloaded with ads and various campaigns, brands face the challenge of identifying new formats to connect with their audience. One growing trend they should pay attention to is...

Social networks and 6 things to watch out for when posting on them.

Oct 30, 2017

Social networks are one of the main tools used by companies to build relationships with their audience, but you need to pay attention to the content and type of posts you make. Here are the 6 main things you should avoid on social media:...

Creativity in PR leadership is more important than ever.

Oct 30, 2017

Creativity in leadership in the field of public relations is a topic that is becoming increasingly important. Today in this sector, which continues to evolve, it is necessary to create a reputation for the brand, with well-defined timetables in digital, social and...

PR strategy is changing. What are the new challenges?

Oct 27, 2017

In PR strategy, the days of sending out traditional press releases to a whole list of media outlets are long gone. Gone, too, is the independence of a company's sales, IT, marketing or HR departments...

How to create a Content Marketing strategy

Oct 10, 2017

First of all, you need to understand why you need to create a content marketing strategy. The main objective of a for-profit organization is to sell, build loyalty and attract new customers, which means that your content aims to...

How to deal with the Crisis?

Oct 10, 2017

For many, Crisis Management is put aside and they do nothing until the storm calms down. However, this may not be the best strategy for managing a crisis. Letting things take a natural course without doing anything can leave the company in a lot of bad...

How do you transform/create a brand that everyone will like?

Oct 10, 2017

It's impossible to please everyone. However, it is possible to make a particular brand "loved" by all its target audiences. All it takes is time, effort and dedication. Nowadays, customers and consumers are increasingly demanding and...

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U’ve got mail

Categories

An Opportunity for Reciprocity

Public Relations VS Advertising

The effectiveness of Influence Marketing

A new digital capital

Social networks and 6 things to watch out for when posting on them.

Creativity in PR leadership is more important than ever.

PR strategy is changing. What are the new challenges?

How to create a Content Marketing strategy

How to deal with the Crisis?

How do you transform/create a brand that everyone will like?

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