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The social media framework: the evolution of the web
Sep 22, 2022

The social media framework: the evolution of the web

Quando as empresas analisam, desenvolvem e utilizam as social media, têm de ter em conta alguns fatores que são instrumentais nestes processos.   Audiências Digitais A “fratura digital” é real, significando a falta de acesso à informação e à comunicação ...
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The new Public Relations

The new Public Relations

Oct 10, 2017

The new PR With the evolution of technology, PR professionals have had to evolve the way they work. Not so long ago, for a PR person to meet someone required a substantial investment in contact...

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3 tips for becoming a successful PR person

3 tips for becoming a successful PR person

Oct 3, 2017

3 tips for becoming a successful PR There are several tips for becoming a successful PR. We've highlighted three: Communication A PR needs to have strong communication skills. As well as knowing how to express...

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How Public Relations and Sales interconnect

How Public Relations and Sales interconnect

Sep 26, 2017

The Public Relations activity in Portugal emerges around the 50's sponsored mainly by multinational companies. It has always been associated with a marketing aspect that emerges as a bridge for dialogue between the various publics and that, through various means, transmits the...

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Learn to Manage Social Media Conflicts: Know what went wrong

Learn to Manage Social Media Conflicts: Know what went wrong

Sep 19, 2017

Learn how to manage conflict in Social Media Learn how to manage conflict in Social Media. Not all companies will succeed in the digital world, but it is increasingly difficult to stay out of it. Learn about situations that have gone unexpectedly wrong and learn some tricks for managing conflict...

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3 Crucial Elements for a Strong Digital Presence

3 Crucial Elements for a Strong Digital Presence

Jun 27, 2017

All businesses and brands are different and so are the communication strategies for each one. It's important to realize that all target audiences are different and that there are thousands of ways to approach them successfully. To this end, we suggest 5 elements that are...

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Follow in the footsteps of these communication giants

Follow in the footsteps of these communication giants

Jun 27, 2017

We live in an increasingly technological world and a digital presence is ever more crucial to an organization's success. The content that passes through our timelines and those of our clients is increasingly sophisticated and massive, which leads us to a challenge...

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