Knowing where to start Every project inevitably begins by achieving a clear vision of how it will be presented to the market. This is a definition that takes place at the level of the business process developed, but which also has an aspect in the...
The influence of social media on PR
Revealing a new paradigm of contact, social networks are "cool". As well as being dynamic and allowing new modes of expression and conversation. But what will be its impact on companies and Public Relations? Can we say that social media is already influencing PR, with a huge impact, and how is it improving?
