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Como Podem Micro-Influenciadores potenciar negócios?
May 6, 2025

Como Podem Micro-Influenciadores potenciar negócios?

 Marketing de influência: uma tendência crescente Num mundo em constantes alterações e evoluções é crucial manter-se a par das tendências e inovações. Para se destacarem, as marcas fazem uso de variadas estratégias. Contudo, determinadas estratégias têm-se ...
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The Past is No Longer Really the Past

The Past is No Longer Really the Past

Feb 28, 2019

The Past is No Longer the Past The past is no longer the past, given the level of media coverage of the societies in which we live. The internet and social networks have made it very easy for past actions - whether they be those of a brand, organization or person in...

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How to cultivate a relationship with the media

How to cultivate a relationship with the media

Jan 31, 2019

Media Relations - How to cultivate one? One of the main concerns of any communications professional should be to create an excellent relationship with the media. Regardless of the area or organization in question, journalists are one of the main...

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The importance of social responsibility for an organization

The importance of social responsibility for an organization

Jan 31, 2019

According to a study carried out in 2016 by PwC, 64% of CEOs consider social responsibility to be essential to the success of their business activity. It's quite curious to realize that the managers themselves already recognize the importance of applying this type of...

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What to do when the spokesperson makes a mistake?

What to do when the spokesperson makes a mistake?

Jan 31, 2019

What to do when a spokesperson makes a mistake? Public speaking is not an easy task at all and we can even say that it is relatively easy for our organization's spokesperson to make a mistake when making a statement to the press. However, in addition to...

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Measuring results as part of a successful PR campaign

Measuring results as part of a successful PR campaign

Jan 31, 2019

Evaluating results as part of the success of a PR campaign Evaluating the results of a communications professional's work is an essential part of their job. There are countless ways of doing this: the number of references, the type of media...

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Building effective communication

Building effective communication

Dec 26, 2018

Building effective communication Communication is a tool that promotes synergy in order to achieve the desired results and, when handled well, helps to integrate employees. Building effective communication enables interaction and...

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Can marketing and sustainability coexist?

Can marketing and sustainability coexist?

Nov 27, 2018

Can marketing and sustainability coexist? Can sustainability and marketing concepts coexist? How can management and those responsible for communication in an organization balance the traditional view of marketing as a driver of consumption and the...

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Three dimensions for communicating sustainability

Three dimensions for communicating sustainability

Nov 27, 2018

Three dimensions to communicate sustainability When it comes to sustainability and social responsibility, the work of communication and marketing departments or communication marketing agencies involves investing in the strategic communication of these...

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