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Strategic Communication for Post-Pandemic Success The SARS-CoV-2 pandemic has had an extraordinarily strong impact on the usual business conduct of companies in the tourism sector. Affected by the global pandemic crisis, demand has decreased...

Against a backdrop of the particular importance of B2B (Business-to-Business) exporting companies for economic growth, with the aim of Portuguese exports reaching 50% of GDP by 2027, it is important to understand how these companies look at the...

Digital: The specific challenges brought about by the current crisis have introduced deep digitalization into companies' activities. This technological boost was already on the horizon for many organizations, but it has now emerged with urgency and speed of implementation...

Qual o papel da comunicação na construção e gestão de relações com os stakeholders nas empresas portuguesas com um foco B2B e na exportação? Ana Raposo (Escola Superior de Comunicação Social ) e Marta Gonçalves (SayU Consulting) lançam pistas.   Comunicar...

  Uma comunicação B2B global, coerente e integrada, por Ana Raposo, docente da Escola Superior de Comunicação Social e pró-presidente para a Comunicação Estratégica do Politécnico de Lisboa, e Marta Gonçalves, managing partner da SayU Consulting.   As...

The last year has shown that Portuguese companies are highly resilient, having managed to adapt quickly to ensure their sustainability in a scenario that brought many new challenges. But in this context, did they know how to find the...

Foram apresentadas as conclusões do estudo InterComm Report – B2B Communication Trends in Global Businesses (InterComm), desenvolvido pela Escola Superior de Comunicação Social do Instituto Politécnico de Lisboa e a SayU Consulting – Evoke Network, com o apoio...