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Say Forecasting: Antecipar Tendências da Comunicação

Navegar num mundo em constante transformação Num mundo em constante evolução, onde a tecnologia e as preferências do público mudam a um ritmo acelerado, a capacidade de antecipar as tendências da comunicação para se preparar para o futuro, é crucial para o ...

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Customization as the key to success

Jan 31, 2019

Personalization as the key to success The world of communication is characterized, among other things, by an increasing difficulty in capturing the consumer's attention, even if only for a few seconds. Thus, there are not many examples of...

Storytelling as the key to success

Jan 31, 2019

Storytelling as the key to success The "Mééé" campaign developed by GALP for the Soccer World Cup in Russia; the launch of Coruja beer by Superbock or Vodafone's Christmas campaign - "how big is your heart?", were some of the projects in...

Google's organizational culture

Jan 31, 2019

Google's organizational culture What makes Google one of the greatest companies in history? Google has been considered for several years in a row the best company to work and build a career. Its professionals are considered productive, happy at...

MOVERS AND SHAKERS| The best events for entrepreneurs

Dec 26, 2018

These days, there is a growing cult of "mindfulness" for entrepreneurs, encouraging them to think and communicate differently. These events are also essential for today's networking culture. We have selected some events to...

Companies that communicate differently

Dec 26, 2018

Companies that communicate differently We live in an era of change and, as such, organizations increasingly need to adapt to the needs of today's consumer in order to survive. Today, we look at two companies that communicate differently....

2019 promises to be a boom year for financial technology

Dec 26, 2018

2019 promises to be a boom year for financial technology. As the name suggests, Fin comes from Finance and Tech from Technology. Regarded as "cool" companies, the buzz around them is growing. But what is a FinTech? In fact, the FinTech area...

Sustainability as a business lever

Nov 27, 2018

Sustainability as a business lever No one is better positioned to create long-term sustainable change than businesses, and recent studies show that well-managed companies apply their resources, expertise and talent management to problems...

Calling consumers to action on digital

Oct 31, 2018

Calling consumers to action on digital If we look around us, we are constantly surrounded by signage, messages, images, stimuli that we often don't even notice. At every moment, we are confronted with a set of actions to...

Digital or traditional?

Oct 31, 2018

Digital or traditional? These days it is not a simple task for companies to determine whether their communication practice should follow a more traditional or a more digital approach. But we can agree on the first step: it is about defining objectives. Before...

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Say Forecasting: Antecipar Tendências da Comunicação

Customization as the key to success

Storytelling as the key to success

Google's organizational culture

MOVERS AND SHAKERS| The best events for entrepreneurs

Companies that communicate differently

2019 promises to be a boom year for financial technology

Sustainability as a business lever

Calling consumers to action on digital

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