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GTM: Como montar uma estratégia de suporte ao go-to-market

Garantir o sucesso no lançamento: Montar uma estratégia de suporte ao go-to-market Lançar um novo produto ou serviço no mercado com sucesso exige planeamento estratégico e uma execução adequada. Uma peça fundamental neste processo é a estratégia de suporte ao ...

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#Movers&Shakers | Involving the customer: the case of Uber

#Movers&Shakers | Engaging the customer: the case of Uber

Feb 8, 2018

Uber - The importance of customer experience Any organization should perceive its customers, partners and market contacts as potential influencers. But for this to translate into an effective marketing strategy, it's important to understand why...

#Mover&Shakers | "Made in Portugal" has arrived in force and quality: The Josefinas case

Feb 7, 2018

According to an article in Visão magazine, the new "made in Portugal" brands are causing a stir. They are fresh and synonymous with entrepreneurship, innovation and good communication. They have arrived and found their place in the market. Today we highlight JOSEFINAS: the...

8 free Instagram tools

Dec 28, 2017

8 free Instagram tools Instagram has become an essential channel for PR and marketing social media strategies. It is one of the largest social networks in the world, with over 700 million monthly active users, 400 million...

The Influence of Reviews

Dec 28, 2017

The Influence of Reviews Would you be willing to eat in a restaurant with a one-star rating? It's understandable if the answer is "no", but ask yourself why, if you've never been to these establishments how do you know you won't have a better experience?...

Tips for formulating a good social media strategy

Dec 28, 2017

Tips for formulating a good social media strategy As consumers are turning into an increasingly tech-savvy public, it's increasingly important for brands to have a strong presence on social networks. Any business should define a...

Making a brand more accessible

Dec 4, 2017

Making a brand more accessible While many luxury brands wish to maintain a certain aura of exclusivity, influencer marketing can be effective in making a brand more accessible and approachable - particularly among younger segments of the public. A...

5 ways marketers can boost search and SEO

Oct 30, 2017

5 ways marketers can boost search and SEO Use structured data, it is a crucial component to sort and create useful insights in analytics to develop. Rely on automation: The key to automation is to reduce the burden of tasks...

4 Ways to Get More Ratings from Your Customers on Google and Facebook

Oct 30, 2017

4 Ways to Get More Ratings from Your Customers on Google and Facebook Facebook and Google have introduced new programs that value the importance of customer reviews, which helps in building a successful business. When Facebook and Google...

How innovation can play a key role in the life of a brand

Oct 10, 2017

How innovation can play a key role in the life of a brand For a company to stay alive over time, it has to innovate. With the emergence of new technologies, brands must take the opportunity to innovate. They can't stand still in time, running the risk of...

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GTM: Como montar uma estratégia de suporte ao go-to-market

#Movers&Shakers | Engaging the customer: the case of Uber

#Mover&Shakers | "Made in Portugal" has arrived in force and quality: The Josefinas case

8 free Instagram tools

The Influence of Reviews

Tips for formulating a good social media strategy

Making a brand more accessible

5 ways marketers can boost search and SEO

4 Ways to Get More Ratings from Your Customers on Google and Facebook

How innovation can play a key role in the life of a brand

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