U’ve got mail

Difference creates prominence. Highlighting is the key to mediatism. Mediatism means increased visibility. More visibility indicates increased business volume. We all agree, right? The problem lies in how we create the difference. If the...

At first glance, the rail sector doesn't seem like the most attractive place to work. However, this factor loses all relevance when the focus is on what we like to do, communicate. Called Dumb Ways to Die, the campaign by McCann Melbourne...

Building Brands Fruit of the rain and snow of the French Alps, Evian water was discovered during the French Revolution. Today, it is one of the most expensive brands of water. Evian water was first consumed locally in order to help the Marquis of the area relieve the...

Was it EDP? When we think of large companies, EDP or Energias de Portugal, as it is commonly known, is one of the first organizations that comes to mind (top of mind). This is due not only to the fact that it provides an essential service, but also to...

Which of the three is more dedicated to the consumer? After a walk, a night out with friends or to get home from Santa Apolónia after that exhausting train ride, the option had always been the cab network. Without competition, they monopolized,...

A successful brand thinking about the consumer Success: The Santini brand has long been known by artisan ice cream lovers. Although it exists in few places in the country, due to its remarkable quality and originality of flavors, it has already conquered thousands of...