Followerwonk analyzes followers and tweets from a Twitter account to present a range of useful information for a targeted marketing strategy. The data is broken down into graphs for a simplified graphic presentation of the information. The tool...


Followerwonk analyzes followers and tweets from a Twitter account to present a range of useful information for a targeted marketing strategy. The data is broken down into graphs for a simplified graphic presentation of the information. The tool...
Buffer analyzes messages and campaigns on social media platforms. It makes it possible, for example, to identify the most popular tweet or post over an extended period of time. Buffer's free plan gives you access to information...
Analyzing the impact of communication strategies doesn't have to be a costly endeavor. There are now free (or almost free) analytical tools that can help identify which marketing objectives are being achieved...
Which brand is willing to pay consumers to watch it on YouTube? YouTube already has paid content, although it's something that not all consumers are fully aware of. The social network has a section of films that can be rented and...
Which social networks are the best to promote on? According to a study carried out by Social Fresh in March 2016, the social network most used by Advertising and Marketing managers when advertising on virtual platforms is Facebook. 61% of...
Case Study: In May 2013, Castrol Moto USA launched itself on Facebook with the aim of creating an online community with a common interest, motorcycles. The organization felt that Facebook would be the right social network to tell the brand's story and...
Marketers usually start with the right goal. They try to understand their audience through relevant questions, such as "why should you buy my product?" But a study by the International Data Corporation (IDC) found that attention to the needs...
An organization that aspires to be successful must constantly adapt to the realities it encounters in the marketplace, whether it's new customer needs, evolving technology, or expanding industries. Changing global markets, evolving...
A Route for Communication The journey we've been on so far has allowed us to reflect on how brands can tell their story, finding their own voice that turns a clear and simple message into something interesting and unique. This process...