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Say Personal: Personalize actions and messages
Aug 1, 2024

Say Personal: Personalize actions and messages

Personalizar ações e mensagens orientadas No mundo digital de hoje, os períodos de atenção são mais curtos do que nunca. Para se relacionar verdadeiramente com o seu público, é necessário ir além das abordagens genéricas e personalizar ações e mensagens. A ...
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The Basic Basics of Communication

The Basic Basics of Communication

May 31, 2016

But after all, what is the "B-BÁ-BÁ" of Communication? This will always be a challenge for companies to find the perfect combination between creativity, size, stage, and available resources, given the constant evolution and demands of the market. But to ...

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The documented effects of loss of Reputation

The documented effects of loss of Reputation

Apr 28, 2016

The Documented Effects of Loss of Reputation Two years after the release of Blackfish, a documentary that attacked SeaWorld over its treatment of orcas held in captivity, the water park is still dealing with a decline in the number of...

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When the public sees themselves in a brand

When the public sees themselves in a brand

Apr 4, 2016

When a brand focuses on marketing, they are turning their customers into content creators - and in the process they are boosting their visibility and impact. Many brands believe that storytelling consists of being able to tell...

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"We Are All Visible"

"We Are All Visible"

Feb 29, 2016

Doctors of the World is a non-governmental and non-profit organization, of reference in the area of development and humanitarian aid. Present in 82 countries, this organization promotes free access to health care for vulnerable populations and fights against their...

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A strategy to reach the millennials

A strategy to reach the millennials

Jan 12, 2016

A corporate responsibility strategy is most effective when it is associated with a long-term commitment, as opposed to simply reacting to the context of the organization. The first Aflac study on corporate responsibility, conducted...

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Communication in a Social Context

Communication in a Social Context

Nov 2, 2015

Communication in a social context shapes itself to achieve goals and to adapt to audiences, continuously transforming itself. Only in this way is it possible to think of a communication effort adapted to the purpose we propose to fulfill. This is valid when the objective...

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What do integrated marketing campaigns have in common?

What do integrated marketing campaigns have in common?

Oct 7, 2015

An integrated marketing campaign can be challenging to use effectively. We live in a multimedia world, which means that traditional and new media exist in parallel, sometimes in competition, sometimes complementing each other - in the case of this type of...

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When losing control is positive

When losing control is positive

Sep 2, 2015

When losing control is a good thing Gone are the days (if there ever were any) when an individual, company or brand had tight control over their reputation - the sharing of information online means that if it's relevant, there's a constant...

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Startups as a means of inspiration

Startups as a means of inspiration

Jul 31, 2015

Startups as a means of inspiration Marketing professionals have a lot to learn from the startup community. Not only from how it becomes possible to create and manage startups that attract the most capable talent, their ability to innovate new...

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