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Say Digital: Transformação digital e virtual
Jul 30, 2024

Say Digital: Transformação digital e virtual

Transformação digital e transição para o virtual A transformação digital e virtual, é a adoção estratégica de tecnologias digitais para aprimorar processos, serviços e experiências. Não se trata apenas de investir em novas ferramentas, mas também de redefinir a ...
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Lisbon, capital of Entrepreneurship

Lisbon, capital of Entrepreneurship

Jul 9, 2015

Lisbon, Capital of Entrepreneurship The American publication Forbes has chosen five entrepreneurial cities in Europe that are standing out for their business ideas. The author, Alison Coleman, says that although all eyes are on London and...

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The Coca-Cola strategy

The Coca-Cola strategy

Jun 3, 2015

The Coca-Cola strategy Melinda Gates is co-President of the Bill & Melinda Gates Foundation. In this presentation, she advocates the adoption by NGOs of strategies usually reserved for corporations like Coca-Cola, whose global network of marketers and distributors...

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Are we visible on the international market?

Are we visible on the international market?

May 4, 2015

Portuguese products have long been considered by the international market to be some of the best in Europe and even the world. From the renowned Port wine to cork, among others, it is now the turn of Portuguese footwear to prove that it is beginning to...

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International experience and original content

International experience and original content

Apr 1, 2015

International experience and original content We often talk about the need to combine exceptional track records with a positioning that effectively demonstrates this, making use of an organization's unique characteristics and history. This is the basis of...

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4 questions to perfect your brand message

4 questions to perfect your brand message

Feb 5, 2015

4 questions to perfect your brand message These days it's becoming increasingly difficult to reach your audience, whether your message is in audio format, email or a sales pitch. The good thing is that, regardless of the format, you'll always...

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The fourth wave of content marketing

The fourth wave of content marketing

Dec 1, 2014

Special care is needed when it comes to building the relationship with the consumer. Some observers have investigated that this topic has reached an inflection point, where brands are trying to integrate marketing content without having an idea...

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Digital Disruption

Nov 24, 2014

The new technological paradigm has transformed the lives of consumers and marketers. It is extremely important to analyze how brands can remain relevant in this new world. The issues that concern brands include embracing the...

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Global Public Relations 2014: uncovering trends

Nov 3, 2014

Global Public Relations 2014: unveiling trends The 2014 Global Public Relations event, which brings together creative and innovative public relations professionals and renowned organizations in the field, has become a fertile ground for sharing ideas and...

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