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O poder da Estratégia de Comunicação Integrada de Marketing
Sep 1, 2025

O poder da Estratégia de Comunicação Integrada de Marketing

    Atualmente, os consumidores estão expostos a entre 4.000 e 10.000 mensagens de marketing por dia, o que torna cada vez mais difícil para as marcas captar e reter a atenção. Neste ambiente de grande afluência, uma estratégia de CIM (estratégia ...
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Robotic Influence on Media and Public Relations

Robotic Influence on Media and Public Relations

Sep 22, 2022

Still in its infancy, the impact of automation and robotic influence can also be seen in Public Relations. Software and technology support, and sometimes replace, the need for human professionals. This last case is noticeable in the process of creating...

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PR and media: defining and framing the agenda

PR and media: defining and framing the agenda

Aug 10, 2022

By setting and framing the agenda, PR professionals need to divert the public's attention. Not only this, but they can also use these strategies to put various topics into the public consciousness. In a sense, this is how successful PR is measured. 

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The change in PR - new challenges

The change in PR - new challenges

Aug 9, 2022

Gone are the days when we sent press releases to an entire list of media outlets. The end of independence between an organization's sales, IT, marketing, or HR departments has also occurred. Simply put: the PR strategy...

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Digital Transformation and the New Public Relations

Digital Transformation and the New Public Relations

Aug 9, 2022

With the evolution of technology, Public Relations professionals have had and have to evolve in the way they work to adapt to the new challenges of the new Public Relations. This hasn't just happened in the communications field. Digital transformation has already happened in most industries. 

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From traditional PR to new PR 4.0

From traditional PR to new PR 4.0

Aug 9, 2022

Surviving in the digital age is not a simple task for brands and organizations. This conjuncture is characterized by the wide range of new gadgets and the predominance of social media platforms. A path thus emerges between traditional PR and the new PR 2.0. 

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The Change in Public Relations

The Change in Public Relations

Aug 3, 2022

PR professionals practice a completely different activity than they did a few years ago. They have new ways of working, new methodologies to organize, lead and manage work.

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Empowering customers

Empowering customers

Jul 11, 2022

O principal papel de uma empresa B2B é dar resposta aos seus stakeholders.   Mas há situações em que o melhor é que os clientes se representem a si mesmos e, para isso, há que capacitá-los com ferramentas úteis para que se possam expressar e interagir....

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Finance and Financial Services: an example of success

Finance and Financial Services: an example of success

May 31, 2022

Nos últimos anos temos assistido a algumas das maiores histórias de sucesso do branded content.   Muitas são provenientes da indústria financeira e dos serviços financeiros.   American Express, Bank of America, Barclays, Blackrock, Credit Suisse,...

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