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Say Improvement: Ferramentas de comunicação digital para empresas
Apr 7, 2025

Say Improvement: Ferramentas de comunicação digital para empresas

Garantir o sucesso da equipa  Manter uma comunicação digital interna eficaz e clara pode ser um desafio. Uma comunicação somente presencial ou através de chamadas telefónicas e emails entre os vários elementos da equipa já não é viável.   A pandemia trouxe ...
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Social media is not just for products

Social media is not just for products

Jul 2, 2020

B2B | Panorama do está a mudar   As redes sociais deixaram de ser palco exclusivo das empresas de B2C. O panorama do B2B está a mudar, em especial para as marcas que lidam com clientes sofisticados e conhecedores. Estas empresas e organizações estão sob pressão...

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Trends in choosing an agency

Trends in choosing an agency

Jun 9, 2020

Standard in choosing an agency The choice of a marketing communications agency was always decided without there ever being a single or correct path or standard. The consensus was really that there was no standard at all. But in recent times there have been several things and...

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Refocus on a year of events without people

Refocus on a year of events without people

May 5, 2020

Refocus Most organizations invest almost a quarter of their marketing budgets in live events. In this respect Covid-19 will have a lingering impact and one has to try to figure out what to do with a rest of the year without people events. There is a...

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McDonald's vs Burger King

McDonald's vs Burger King

Jan 30, 2020

Creativity in guerrilla marketing. The rivalry between McDonald's and Burger King, two fast food chains, is well known to all, and the guerrilla marketing actions between both are famous for their creativity. In today's article we present the...

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Review: the best advertising campaigns of 2019

Review: the best advertising campaigns of 2019

Jan 10, 2020

The start of a new year is a great time to take a look back at the best advertising campaigns of 2019. We show you what we consider the five best advertising campaigns developed in Portugal in 2019: Super Bock: 25 Years of Inspiring...

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The best Experiential Marketing Christmas campaigns

The best Experiential Marketing Christmas campaigns

Dec 4, 2019

Experiential Marketing Christmas Campaigns Experiential marketing engages the audience and allows them to be part of the campaigns and the brand itself. Brands that engage with their consumers and tell them a story are those that stay present in the...

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Coca-Cola and its engagement with stakeholders

Coca-Cola and its engagement with stakeholders

Oct 31, 2019

Coca-Cola and its engagement with stakeholders Coca-Cola is a successful example of Public Affairs implementation. The organization believes that dialogue with its stakeholders is a critical factor in respecting others, so it shares its impact...

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Crisis Communication: KFC, a success case

Crisis Communication: KFC, a success case

Oct 1, 2019

Every year there are cases of well-known companies that, for some reason, have gone into crisis. In these circumstances, it is essential to be transparent, proactive and have a plan in case something goes wrong. We present the case of KFC, a chain of restaurants...

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