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Say Keywords: O pontapé de saída para o sucesso de negócios
Apr 7, 2025

Say Keywords: O pontapé de saída para o sucesso de negócios

O poder de uma boa keyword  As keywords são a peça central de uma estratégia eficaz de SEO e tornam-se uma ferramenta essencial para garantir o sucesso da sua empresa. Contudo, identificar e selecionar keywords de qualidade pode ser uma tarefa exigente. Então, ...
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Ecommerce and the future of advertising

Ecommerce and the future of advertising

Aug 7, 2019

Ecommerce Ecommerce is the fastest growing activity on mobile and the digital giants have been paying attention to this growing trend. How? Google has been expanding its ad platform for commerce and Amazon is betting more and more on...

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Changes in the financial business segment

Changes in the financial business segment

Aug 7, 2019

Financial segment The development of fintechs in Portugal and around the world, along with their influence on the traditional banking market, has also been the subject of much speculation. Fintechs are start-ups that use intensive technology to innovate and optimize...

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Influence marketing

Influence marketing

Jun 26, 2019

Influencers Did you know that 74% of consumers rely on social media to make purchasing decisions? And that 65% of the top performing Instagram posts feature products? Social media has revolutionized the role of brand ambassadors and left the...

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The importance of Brand Equity and Brand Awareness

The importance of Brand Equity and Brand Awareness

Jun 26, 2019

Brand Equity and Brand Awareness The coherence of a strong brand DNA can fuel the emotions that continuously impact your customers. A brand with a strong and inspiring identity is worth much more than just product quality, especially with...

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The power of Storytelling

The power of Storytelling

Jun 26, 2019

The Power of Storytelling All brands have realized that telling a story is a smart move, but sometimes it's hard to make the difference between so many good stories. More than buying a product or service, consumers like it and will continue...

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Brands that fought for social causes

Brands that fought for social causes

May 31, 2019

Brands that fight for social causes It has never been more important for companies to make a stand on social and environmental issues. Companies that take a stand and bring to life bold stories about the issues, values, and causes that matter most to them,...

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The Best Storytelling Campaigns

The Best Storytelling Campaigns

May 31, 2019

The best Storytelling campaigns More than selling a product or service, brands increasingly want to position themselves in the market and ensure a positive experience to their consumers. Thus, storytelling is one of the most important strategies to...

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Starbucks: When a detail goes viral

Starbucks: When a detail goes viral

May 22, 2019

Starbucks: When a detail goes viral To the buzz that already existed around the latest season of the series "Game of Thrones" was added the fact that a modern and decontextualized disposable coffee cup appeared in one of its episodes. Although the brand did not...

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The Recent Hazardous Materials Drivers' Strike

The Recent Hazardous Materials Drivers' Strike

Apr 30, 2019

The recent hazardous materials drivers' strike The recent hazardous materials drivers' strike created chaos and even led to the closure of several gas stations in Portugal. No one was indifferent to the issue, especially some brands, which...

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