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Os riscos da IA nas RP: um desafio para o setor
May 13, 2025

Os riscos da IA nas RP: um desafio para o setor

  A inteligência artificial oferece ferramentas poderosas para análise de dados, automatização de tarefas e personalização de mensagens. No entanto, os riscos da IA nas Relações Públicas não devem ser subestimados, e os profissionais devem permanecer ...
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Boldness: a communication of the future

Boldness: a communication of the future

Aug 8, 2019

Boldness For most people September is synonymous with beginnings. Even with all the newness that these bring, the challenges are old and constant: efficiency in what you do and in the relationships you build, in an era of permanent change brought about by technology. Technology has...

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Opportunity Marketing by Marta Gonçalves

Opportunity Marketing by Marta Gonçalves

May 22, 2019

Opportunity Marketing It is no news that the interaction between brands and consumers has undergone significant changes over the past few years. The big reason for these changes has been the use of new technologies and the...

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The need to state a position by Marta Gonçalves

The need to state a position by Marta Gonçalves

May 7, 2019

The need to assert a position Brands today are faced with a complex dilemma: to assert a strong position on sensitive issues at the risk of losing part of their audience or, alternatively, to avoid taking concrete positions, not to take a stand on the issue...

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Good Information in the Age of Fake News

Good Information in the Age of Fake News

Apr 4, 2019

Age of Fake News Information is seen today as an absolute value. We seek to know who and what surrounds us and to make our own experiences and opinions known, in a permanent sharing that influences the reality of the media, the interaction between...

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How to Inform in the Age of Disinformation?

How to Inform in the Age of Disinformation?

Apr 4, 2019

How to Inform in the Age of Disinformation? We live in an age where the danger of misinformation has become unavoidable. Television and, at a later stage, social networks, have completely changed the way we communicate today and have given rise to the reality that today so many...

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Deep Understanding of the Reality of What We Communicate

Deep Understanding of the Reality of What We Communicate

Feb 28, 2019

A Deep Understanding of the Reality of What We Communicate The current media landscape is characterized by a speed that has never been seen before. The media's news cycles are increasingly shorter, but at the same time much more intense and destructive than in the past...

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Marking the difference without losing identity

Marking the difference without losing identity

Feb 6, 2019

Mark the difference without losing identity The identity of a brand, regardless of the area it belongs to, is one of its main assets. There may be several ways to characterize and evaluate it, but it is consensual to say that a brand's identity should be...

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Valuing the particular and authenticity

Valuing the particular and authenticity

Feb 6, 2019

Valuing the particular and authenticity The current communication landscape poses huge challenges to public relations professionals. What is the right strategy in order to assert and enhance the media presence of our brand? The valorization of...

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