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Encontrar o Equilíbrio certo entre humanos e IA nas RP
May 13, 2025

Encontrar o Equilíbrio certo entre humanos e IA nas RP

  A ascensão da IA nas RP tem suscitado debates sobre o seu impacto no sector. Em vez de substituir os profissionais, esta revolução tecnológica cria uma oportunidade única para combinar a proeza tecnológica com a perícia humana. O desafio é encontrar o ...
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Synonym of success in internationalization

Synonym of success in internationalization

Jul 28, 2020

Estratégias de comunicação   Estratégias de comunicação bem feitas são essenciais para o desempenho das empresas. E no caso das empresas exportadoras para a sua performance internacional.   A comunicação de Marketing é chave para assegurar uma ligação...

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11 years of looking beyond the curve

11 years of looking beyond the curve

Jul 2, 2020

Olhar para além da curva   A SayU Consulting celebra 11 anos. Nascida em 2009 no epicentro da transformação da forma como se comunica, continuará a dar voz à ligação que marcas e organizações têm de saber cultivar. Para o fazer manteremos aquilo que nos...

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To empower your voice

To empower your voice

Jun 9, 2020

Empower your voice We know that the rules of the game have changed. Whatever the rules of the game, we know what to do to play a scenario of challenges and uncertainty. Uncertainty that forces action. To do. To decide. But not without first having looked in perspective, having looked...

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In uncertainty a good story is the only certainty

In uncertainty a good story is the only certainty

May 5, 2020

Story It is fantastic that we have entered our second decade of life with recognition from all stakeholders of the value of what we do. With the organizational landscape undergoing unprecedented transmutations, we have achieved versatility to respond to the tsunami...

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Less is more | 4Es

Less is more | 4Es

Feb 7, 2020

4Es Minimalism is gaining popularity as a way of life and work. There are four fundamental concepts in minimalism, also known as the 4Es - Elegance, Eloquence, Efficiency, and Success. These form a management system without excesses and with...

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New year, new opportunities

New year, new opportunities

Jan 10, 2020

What can we expect in 2020? The arrival of a new year is synonymous with new opportunities and challenges. For 2020 to be a new year full of success, it's essential to keep abreast of all the relevant national and international information in order to identify...

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A Christmas Experience

A Christmas Experience

Dec 4, 2019

Christmas Experience The way of being of companies and brands at Christmas time, during which it is common to bet on the development of campaigns and communication strategies for the various products and services offered, requires reflection. Christmas Experience In this...

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What will the future of Public Relations look like?

What will the future of Public Relations look like?

Oct 31, 2019

Artificial Intelligence in PR The influence of technology in our lives is growing exponentially and is increasingly a factor of change across all activities and sectors. Artificial Intelligence (AI) is one of these technologies, increasingly capable of driving change across all...

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Timing is everything

Timing is everything

Oct 1, 2019

Timing is everything All companies, regardless of their size or area of activity, are exposed to possible crises. To respond to a possible crisis, there are methods, tools and ways of managing it. This is, above all, a job that must...

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