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Say Discovery: Pensar nas Primeiras Impressões
Feb 17, 2025

Say Discovery: Pensar nas Primeiras Impressões

Uma abordagem abrangente  As primeiras impressões no momento de contacto em comunicação é crucial para estabelecer uma relação positiva e duradoura. É neste instante que se forma a primeira impressão e esta pode influenciar significativamente o desenvolvimento da ...
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The importance of a blog in a communication strategy

The importance of a blog in a communication strategy

Jan 31, 2019

The importance of a blog Public relations has evolved over the last few years in a way that very few were able to predict. Today, communication must be thought of in a 360º logic. In this context, the emergence of tools such as blogs should not be...

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SUCCESS STEPS | Women Entrepreneurs

SUCCESS STEPS | Women Entrepreneurs

Dec 26, 2018

SUCCESS STEPS | Women Entrepreneurs According to a global study, Portugal is a good country for entrepreneurship and there are several cases that prove it. The empathic capacity and the so called "multitasking" of women are favorable points of...

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SUCCESS STEPS| The Organizational Culture

SUCCESS STEPS| The Organizational Culture

Dec 26, 2018

Nowadays, organizational culture is a hot topic, especially because of the change in mentality, which considers that work should be a place where employees feel satisfied and fulfilled. If a company does not create a strong organizational culture that...

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How to communicate in an inspiring way

How to communicate in an inspiring way

Dec 26, 2018

How to communicate in an inspiring way Do you know what Steve Jobs and Martin Luther King have in common? They know how to inspire... And how do we inspire someone? Simon Sinek discovered the effective way to do it through the Golden Circle. Simon Sinek is the one who designed this whole process...

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Farfetch: A success story

Farfetch: A success story

Dec 26, 2018

Farfetch: A success story In 2008, Farfetch was born by the hands of José Neves, with the aim of becoming an e-commerce platform for luxury brands. It is currently one of the biggest success stories in the "startup world". It has been valued, in recent years, at 1.3 thousand...

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Responsibility for sustainability

Responsibility for sustainability

Nov 27, 2018

Responsibility for Sustainability In the past, sales were made as a company was able to position itself through advertising, marketing or Public Relations (PR) and tell customers what they thought they should know about its products or...

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Mistakes to Avoid in Public Relations

Mistakes to Avoid in Public Relations

Oct 31, 2018

Mistakes to Avoid in Public Relations The communication environment is complex and, therefore, one must know how to navigate this sea without losing track and falling into the risk of throwing everything down the drain. Building relationships with the media is one of the main goals of PR practice...

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