Customer feedback Most organizations tend to evaluate themselves positively in the context of customer experience, as they focus on obvious metrics such as the number of phone calls answered or the speed of response. However, an analysis of...

Customer feedback Most organizations tend to evaluate themselves positively in the context of customer experience, as they focus on obvious metrics such as the number of phone calls answered or the speed of response. However, an analysis of...
According to Nielsen's international report "Global Survey Premiumization", 33% of Portuguese people have improved their financial situation in the last 5 years. This leads us to conclude that their purchasing power has consequently increased and that they increasingly value...
Learn how important it is to create content that captivates When creating content, it is important to remember some relevant points that will make all the difference in the adhesion of your audiences: Try to meet a need. The importance of responding to the...
Tips to conduct a better interview The interview is one of the most important phases of the recruitment process, so it is essential to prepare carefully for it. Some tips: Do some prior research about the interviewee; Show empathy with the interviewee...
Rules on how to use Twitter to market your product Social media is a vital tool for running a business these days. Businesses that avoid networks like Twitter risk falling behind their competition dramatically. There are...
3 ways to change your paid or earned media structure. Sometimes company budgets aren't enough to sustain paid media, but you can bet on organic reach. Check out these 3 ways to replace paid or purchased media using your...
Types of Digital Influencers The internet has changed the way the public finds and shares information. Now, anyone can publicly pass on recommendations and advice, positioning themselves as an expert in their own spaces on blogs, using networks...
How to organize a successful event A successful event to meet the expectations of both the organization and the people participating, it is necessary to set goals and develop a well-defined planning. That said, here are some tips: Make a checklist,...
Cohesion in work groups Cohesion refers to the pattern of mutual standards among the various members of a work group, and if this is rated as positive, it is in favor of the company's productivity. However, a cohesive group is not always considered a...