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Topic Clusters para a criação de Topic Authority
Sep 19, 2024

Topic Clusters para a criação de Topic Authority

No panorama atual de SEO a visibilidade e a autoridade são cruciais para o sucesso, tornando-se a Topic Authority um elemento fundamental. O expertise num tema específico demonstra ao Google a confiabilidade e o conhecimento do site, impulsionando-o nas SERP e ...
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Protecting an organization in a crisis of confidence

Protecting an organization in a crisis of confidence

May 12, 2016

By putting trust-building mechanisms in place, those responsible for communication in an organization can play a key role in maintaining public loyalty during a crisis situation that has an impact on the brand's reputation and...

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Manage Online Reputation

Manage Online Reputation

Apr 28, 2016

Creating and maintaining a positive online reputation is vital to business success. You need people talking about the organization and customers who have positive opinions about the organization's relationship. In the best case scenario you can count on online reviews...

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The possible types of stories

The possible types of stories

Apr 18, 2016

To use storytelling as an integral part of a content strategy, it becomes necessary to create relevant stories that stimulate interest, something that enhances contact with the identified target audience. Viral topics are a sure way to grab the attention of...

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Telling the relationship with the public

Telling the relationship with the public

Apr 14, 2016

The relationship between brands and their audiences evolves on a daily basis. In this sense, storytelling was developed in order to enhance this relationship and bring the public closer to the brands, through an original format that is closer to the target audience. With a beginning, middle and...

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Enhancing interaction through storytelling

Enhancing interaction through storytelling

Apr 4, 2016

Digital consumption has made marketing strategies less static and more multidimensional. In order to become more effective and reach their audience, brands need to consider the journey to the customer. The interaction and sharing of information...

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Empower thought leadership

Feb 29, 2016

Atualmente, todas as empresas, sejam de grande ou pequena dimensão, precisam de um líder estratégico. No entanto, o trabalho de um líder estratégico não é tarefa fácil e são muito poucos os que entendem o que isso implica. Apresentamos-lhe algumas...

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Understanding a Marketing Strategy for a Target Audience

Understanding a Marketing Strategy for a Target Audience

Feb 1, 2016

Define the Audience: Before creating an effective marketing strategy it is necessary to identify the target audience that we want to reach. This is the person who is most likely to want to purchase the products or services provided and who will develop a connection with the company...

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Social Responsibility as a Marketing Issue

Social Responsibility as a Marketing Issue

Nov 30, 2015

Social responsibility as a marketing theme The context we have been experiencing in recent years, and which is also reflected in corporate activity, is one of growing concern about social and environmental issues. A number of organizations, of all...

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Social Responsibility from a Marketing Perspective

Social Responsibility from a Marketing Perspective

Nov 2, 2015

Social Responsibility from a Marketing Perspective Even if those responsible for an organization's communications are not the decision-makers with regard to the measures that will impact the community and the public, they still have an integral role to play in how these are conveyed....

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