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Say Reputation: Assegurar a confiança do mercado
Jul 30, 2024

Say Reputation: Assegurar a confiança do mercado

  Assegurar a confiança do mercado: conquistar a reputação A reputação de uma marca é um ativo valioso que fortalece a confiança dos clientes, diferencia a empresa da concorrência e aumenta a sua resiliência no mercado. Investir em estratégias para ...
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9 steps to a successful PR campaign

Jan 7, 2015

9 steps to a successful PR campaign Reputation is almost everything to an organization these days. The most appropriate premise for this statement is the recurring use of the saying "it takes years to build and only a few seconds to destroy". We must...

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3 Truths that marketers can't ignore

3 Truths that marketers can't ignore

Nov 26, 2014

3 Truths Marketers Can't Ignore With the growing evolution of the technology sector, it's all too easy for marketers and clients to get distracted from the main objective of a campaign. Marketers must look at this sector...

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Is Social Media Killing Brands?

Is Social Media Killing Brands?

Nov 5, 2014

One of the most radical transformations in the communication paradigm - the increase in the use of social networks, opened doors to the decline of traditional media hegemony and to the apparent end of a certain notion of brand loyalty. The massive volume of contact and...

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Create your own story

Create your own story

Oct 7, 2014

Creating your own story We know that Public Relations isn't just about working with the media, and we also know that it's no longer just Media Relations that is concentrating the current effort in brand strategies. To this aspect now comes...

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Internalizing an entrepreneurial response

Jun 2, 2014

Internalizing an Entrepreneurial Response The media hype surrounding startups has made it an unavoidable subject for anyone looking at how an organization presents itself to the public and what consequences its specific nature has. The support...

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The Instinct Factor in Communication

Apr 7, 2014

To think of a strategy that can be effectively internalized, besides being effective, means to have a grounded base that also has characteristics that are particularly linked to the vision and experience of those who will implement it. When this adequacy...

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The Online Reality of Reputation

Feb 28, 2014

Transferring part of the contact with an organization to the online reality translates into another way of dealing with trust and, especially, with the repercussions that it or the lack of it can have. The ease with which information can be...

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