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Say Environment: O que são e qual a importância dos fatores ESG?
Apr 7, 2025

Say Environment: O que são e qual a importância dos fatores ESG?

  Adapte-se e beneficie a sua empresa  Os fatores ESG mostram-se cada vez mais relevantes no mercado atual e as empresas com uma boa classificação conservam uma variedade de benefícios. Desta forma, é crucial que compreenda estes fatores, o que são, como ...
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Minimalism, a new way of being of the brands

Minimalism, a new way of being of the brands

Jan 30, 2020

Minimalism, a new way of being of brands Minimalism is a new way of being in life, of doing away with excesses, of living simply and detached. There are more and more people and brands adhering to this lifestyle. In today's article we present...

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Retrospective: the best PR actions of 2019

Retrospective: the best PR actions of 2019

Jan 10, 2020

Over the past year there have been many Public Relations (PR) campaigns that have caught our attention in different ways. In today's article we're going to look back at two PR campaigns developed in 2019 that had a big impact on the public: - Nike: The...

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How to implement an Experiential Marketing campaign?

How to implement an Experiential Marketing campaign?

Dec 4, 2019

How to implement an experiential marketing campaign? Experiential marketing is an agglomeration of actions whose aim is to bring experiences to customers by stimulating the senses and causing innovative and differentiated sensations for stakeholders, connecting them to...

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Public Affairs vs. Public Relations

Public Affairs vs. Public Relations

Oct 31, 2019

Although many people confuse or even think that Public Affairs and Public Relations are the same, they are two distinct concepts, with distinct objectives and clear differences. The distinction between these two concepts can be decisive for the efficiency of a...

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5 common mistakes in crisis communication

5 common mistakes in crisis communication

Oct 1, 2019

Many companies ignore their poor preparation for a crisis until they are faced with it. Poor preparedness means a lack of strategy, plan and knowledge of the right tools and methods for managing a crisis. Hence, with...

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Bold advertising: Burger King knows what it's doing

Bold advertising: Burger King knows what it's doing

Aug 7, 2019

Burger King Boldness has always been, and will increasingly be, one of the most important characteristics of good communication campaigns, and the results speak for themselves. Let's look at an example. We know that the Burger King brand has an ancient rivalry with MacDonald's, but...

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User Experience: the future of targeted communication

User Experience: the future of targeted communication

Aug 7, 2019

User experience The term UX (User Experience) originated in the early 1990s and was developed by Don Norman - an electrical engineer - and vice-president of Apple's research group. And it's still relevant today. The UX methodology was developed with the main objective of...

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Social responsibility is a trend among brands

Social responsibility is a trend among brands

Aug 7, 2019

Corporate social responsibility Social responsibility has become a trendy topic in the commercial world, with more and more brands investing in social causes, adapted products and active listening to the needs of today's consumer and the...

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