The organization of social media platforms

The organization of social media platforms

In an organization, various departments manage and interact with social media platforms. These include marketing, PR or corporate communications, and sometimes IT divisions. Social Media Codes of Conduct There should be policies and guidelines...
The social media framework: risks and problems

The social media framework: risks and problems

Despite "self-correction" on social media channels, there are still, and always will be, major concerns about the spread of disinformation. Breaches of privacy and security, attacks by trolls and hackers and cyberbullying occur on a daily basis. No...
The social media framework: the evolution of the web

The social media framework: the evolution of the web

Quando as empresas analisam, desenvolvem e utilizam as social media, têm de ter em conta alguns fatores que são instrumentais nestes processos.   Audiências Digitais A “fratura digital” é real, significando a falta de acesso à informação e à comunicação para...