blog – Page 97 – Say-U Consulting – Marketing e Comunicação

#4PRGeeks | The new paradigm in customer relations

Feb 8, 2018

The gap between what customers expect from brands and what they actually offer is one of the main challenges in today's marketing context. Some brands have established customer contact points and feedback platforms, but the...

#Movers&Shakers | Involving the customer: the case of Uber

#Movers&Shakers | Engaging the customer: the case of Uber

Feb 8, 2018

Uber - The importance of customer experience Any organization should perceive its customers, partners and market contacts as potential influencers. But for this to translate into an effective marketing strategy, it's important to understand why...

#SuccessSteps | Knowing how to (color)respond to feedback

Feb 8, 2018

Customer feedback Most organizations tend to evaluate themselves positively in the context of customer experience, as they focus on obvious metrics such as the number of phone calls answered or the speed of response. However, an analysis of...

#Mover&Shakers | "Made in Portugal" has arrived in force and quality: The Josefinas case

Feb 7, 2018

According to an article in Visão magazine, the new "made in Portugal" brands are causing a stir. They are fresh and synonymous with entrepreneurship, innovation and good communication. They have arrived and found their place in the market. Today we highlight JOSEFINAS: the...

#4PRGeeks | The importance of a brand's image and reputation

Feb 6, 2018

The importance of a brand's image and reputation The image and reputation of a brand, business, company or organization is crucial to its success. As consumers, when we visit an establishment for the first time or decide to buy a product or...

#SuccessSteps | Know what consumers value in a product

Feb 2, 2018

According to Nielsen's international report "Global Survey Premiumization", 33% of Portuguese people have improved their financial situation in the last 5 years. This leads us to conclude that their purchasing power has consequently increased and that they increasingly value...

Digital engagement

Jan 10, 2018

Engagement To understand the results we are having with the strategy and actions being implemented, it is necessary to evaluate our performance. In other words, if you want to understand your audience's feedback, you need to evaluate their engagement with your strategy and actions...

Learn how important it is to create content that captivates

Jan 10, 2018

Learn how important it is to create content that captivates When creating content, it is important to remember some relevant points that will make all the difference in the adhesion of your audiences: Try to meet a need. The importance of responding to the...

ROC are a guarantee of trust and credibility

Jan 5, 2018

José Rodrigues de Jesus took office today as the new President of the Association of Statutory Auditors (OROC) for the 2018-2020 term. The Minister of Finance pointed out the relevant role of Auditors as a guarantee of confidence in the economies and credibility of the...

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#4PRGeeks | The new paradigm in customer relations

#Movers&Shakers | Engaging the customer: the case of Uber

#SuccessSteps | Knowing how to (color)respond to feedback

#Mover&Shakers | "Made in Portugal" has arrived in force and quality: The Josefinas case

#4PRGeeks | The importance of a brand's image and reputation

#SuccessSteps | Know what consumers value in a product

Digital engagement

Learn how important it is to create content that captivates

ROC are a guarantee of trust and credibility

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