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O novo papel e desafios da IA na gestão da reputação
May 13, 2025

O novo papel e desafios da IA na gestão da reputação

  No atual panorama digital, manter uma imagem de marca positiva é mais importante do que nunca. Com o aumento da IA na gestão da reputação, as marcas podem agora monitorizar e proteger a sua reputação online de forma mais eficiente.   O papel da ...
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42% of consumers say they don't know which companies to trust

42% of consumers say they don't know which companies to trust

Apr 30, 2019

42% of consumers say they don't know which companies to trust According to data from the 2019 Edelman Trust Barometer Report, 42% of consumers say they don't know which companies to trust. This is a pretty relevant number and one that should make a lot of people think...

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Traditional Media Anguished by Fake News

Traditional Media Anguished by Fake News

Apr 30, 2019

Traditional Media On April 18, Sport Lisboa e Benfica played against Eintrack Frankfurt in the quarter finals of the Europa League. On that occasion, two supporters of the red club traveled by car to the German city to support their club. However, the only...

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Politically Correct Speech in Brand Identity

Politically Correct Speech in Brand Identity

Apr 30, 2019

Politically Correct Speech in Brand Identity One of the greatest assets of any brand is its identity. In an increasingly globalized world, where it is impossible to please Greeks and Trojans, brands seem to be somewhat afraid of taking firm positions...

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The Secret to Getting Results 

The Secret to Getting Results 

Mar 29, 2019

Press Relations with results: what is the secret? The main goal of any public relations professional is to get journalists to publish their stories and thus get quality results for client brands or organizations. A...

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Follow Up - Its importance

Follow Up - Its importance

Mar 29, 2019

Follow Up - Know its importance Every brand wants to appear in the media as many times as possible. However, even with the enormous growth of online media, the truth is that media space is increasingly limited. As a result, follow up to...

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Is the client wrong? - What to do in this situation

Is the client wrong? - What to do in this situation

Mar 29, 2019

Is the customer wrong? - What to do in this situation "The customer is always right," is one of the phrases we hear over and over again. However, despite being a good guiding principle, the customer is not always right. So what should we do when...

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Crisis Situation - When is the right time to respond?

Crisis Situation - When is the right time to respond?

Mar 29, 2019

Crisis Situation - When is the right time to respond? In a crisis management context, and regardless of the brand or organization in question, there is always one question: should we respond? And if we decide to do so, there is another question that must also be considered...

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The Importance of Crisis Management

The Importance of Crisis Management

Feb 28, 2019

The Importance of Crisis Management In a crisis situation, of whatever kind, there are choices to be made. Sometimes, and especially when we're talking about a certain type of brand or organization, there's a temptation not to want to face the...

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